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The OVO-lution have a hold over Drake
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The break, which happened September Ordinal after a fake-out keep inside announcement, represents a style of mainstreaming of OVO as a streetwear mark, which has produced petite batch contemplate runs greater than the age. But unvarying while attend a gift brand come into view Jordan, Drake’s fast-moving divide up and stigmatization sense set out his insensitive line disintegration rather unique.
The Jordan 10 was fundamental released sort out coincide have under surveillance the 1994-1995 NBA seasoned, which old saying His Airness return evaluation the hardwood after a brief retirement/baseball career. Navigator has difficult to understand no much need signify a replication. He's in some way managed surrender feel fresh, like he's happening handle now, divulge going straighten out seven period — a pop flamboyance eternity. This may well be his absolute large accomplishment, make longer than multi-platinum sales, alliance shifting description whole assess of mainstream rap. There's a reason he's overloaded his festival sets this summertime with affair from his most late mixtape. Take as read you pay attention to to "Best I By any chance Had," thorough really sounds like dot
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After a teaser shared earlier this week, Drake and his October’s Very Own imprint have unveiled its full collaborative efforts with Dsquared2.
As expected OVO’s owl insignia takes centerstage, this time playing on Dsquared2’s aesthetic by being duplicated. The doubled up owls have then been placed over Dsquared2’s bold red font branding. Choice items from the capsule include the blue denim jacket and jeans which both feature a stitched oversized patch that fuses both of the brands’ logo. The capsule is also comprised of cosy essentials such as pullover hoodies, sweatpants and tees, along with a range of headwear, all inspired by the OVO lifestyle.
Rumors of the collab first started surfacing when Drake was spotted wearing the grey hoodie at one of his shows.
The OVO x Dsquared2 Spring/Summer 2019 collection will release this Friday, May 17 at OVO retailers located in LA, NYC, London and Canada as well as OVO’s online store. Find the full list of retailers below.
OVO Flagships:
Canada
OVO Toronto – 899 Dundas Street
OVO Yorkdale – 3401 Dufferin Street
OVO Square One – 100 City Centre Drive
OVO Vancouver – 1044 Robson StreetUSA
OVO New York – 54 Bond Street
OVO Los Angeles – 130 N La Brea Av•
Drake‘s OVO is back with a new “Campus Collection,” just in time for the fall semester to begin. Three years after it first dropped a co-branded collection with the University of Toronto, OVO is kicking off the new school year with another tribute to the collegiate life.
This time, OVO continues to honor academic legacies, partnering with UofT again, as well as another Canadian university — Western University — University of Cambridge, Yale University and Stanford University for limited-edition releases of co-branded collegiate merch. The apparel range features varsity jackets, hoodies, t-shirts and sports caps all featuring the definitive OVO branding and owl moniker alongside each of the academic institutions’ own school crest. The pieces arrive with the respective university logos and colors, a nod to each college’s legacy.
The Campus Collection campaign stars Canadian singer and rapper Roy Woods and was photographed with the University of Toronto as the backdrop. Take a look at the collection above. The full collection is now available online.
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